Registration
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First you have to appoint if your website should be found in a certain town, a country (e.g. Germany), a certain language speaking region (e.g. German speaking like Germany, Austria, Switzerland) or international. Then you have to choose suitable keywords for your website.
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If you don`t have an idea for suitable keywords you can use for example the Woxikon Web-Assoziator (German website) or the Keyword-Suggestion-Tool from Submit-Express.
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The free search term suggestion tool from Trellian offers with the keyword database the opportunity to find the most important keywords and their combinations for the definition of keywords for the search engine registration and direction of the website.
Trellian collects search term data from over 200 search engines world wide. As a result they claim to have the largest keyword database containing over 36 billion searches.
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Wordtracker, one of the leading keyword research tools with costs, also offers a free keyword suggestion tool. » Wordtracker free
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To archieve an optimal result for a website with the right keywords and descriptions individual for each search engine, a search engine registration by hand volunteers.
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Before a search engine registration you can test the keyword density and prominence of your website with the keyword-tool of Ranks.nl.
Attendant Measures
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Linking of your website on other websites with relevant topic for more linkpopularity at the search services.
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Regular watching of your own search engine position and comparison with the positions of competitors and monitoring of visitor accesses (compare web-controlling).
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